For many new businesses owners, the idea of investing in brand design can prove intimidating and overwhelming. After all, there are dozens of other costly expenses that chip away at funds that a business start-up requires.
Most businesses recognize a need for a logo design. They believe that a simple emblem will suffice to establish themselves in the competitive marketplace. However, a big mistake many business owners make in the early stages of ther companies is to cut costs in branding.
As recently published on the IG Blog in a post titled Signage Statistics, 8 in 10 consumers will enter your business based solely on your signage. Every additional sign on premise increases your annual sales revenue by 4.75%. Finally, 38% of companies stated that branding and image were highly important in making their business stand out.
What do these statistics tell us? Plainly stated, it will actually save you money to invest in brand design.
Let me repeat:
Investing in brand design for your business start-up will save you money down the road.
Investing in brand design from the get-go will establish your business as a serious, authentic company and attract customers and consumers immediately. Instead of developing a negative reputation based on unprofessional branding, it’s important to create a powerful brand so that clients understand that your business is reputable as soon as possible. Ultimately, this will earn you more clients, repeat clients, and clients that will cultivate your business by recommendations, word of mouth, online referrals, and coverage via social media.
Choosing an establishment that has the toolkit to help you build a solid brand that clearly represents your vision, goals, and voice is essential. Deciding to cut costs by partnering with a freelance graphic designer might seem to be smart for the budget when in fact it will forfeit you money in the long run. Although many freelancers have good aesthetic and a basic grasp of web design, they lack knowledge in wayfinding, programming, project management, permits, fabrication, and installation. Brand design is a complete package that the team at Image Group is fully equipped to manage.
If you’re finding yourself ready to establish your business and set yourself apart in the competitive marketplace, contact us today to see how we can partner to turn your vision into brand design.