For many budding businesses, corporate branding can be an effective way to stand out in an ever-competitive marketplace. Corporate branding, defined by businessdictionary.com, is the attempt to attach a higher credibility to a new product by associating it with a well-established company name. Corporate branding can be used for every product marketed by a firm.
Take a moment and think about some mega brands. What comes to mind when you hear the words Shell Oil and McDonald’s? Chances are you can swiftly recall the yellow seashell outlined in red and the golden arches. In fact, a recent study concluded that children in preschool learn about their brand environment before they learn to read words. The study involved children between the ages of 3 and 5 who knew which logo corresponded to which brand. About 53% of the children recognized Shell and nearly 93% identified McDonald’s.
What does this tell us about corporate branding? First, it shows how strongly people relate to the visual representation of well-marketed companies. Second, it illustrates the importance of a company’s brand identity because it directly reflects who you are, what you do, and why you do it.
You can see why the development of a corporate brand is so vitally important to the success of a business. Your brand epitomizes the quality of your services and products. Therefore, you want your firm’s image to be consistent, sharp, and polished. You want the message your business communicates to the public to be identifiable, strong, and ultimately reflective of the value and excellence of the work you deliver.
If you’re thinking of developing a corporate brand for your establishment, the most important thing to know is that the sooner you start, the better. McDonald’s developed its corporate brand by using the same logos, the same images, the same colors, and the same font repetitively for many years. Anyone who sees Ronald McDonald’s face next to the phrase “I’m lovin’ it” manifested in yellow and red automatically calls to mind drive-throughs, dollar menus, and cheeseburgers in bags with plastic toys.
What do you want your brand to say about you? What messages do you want to evoke? What do you want to summon in the minds of your clients when they see the visuals representing your business?
We at Image Group pride ourselves on our ability to make brands come alive. As stated on our Services page, our branding appears at the headquarters and campuses of some of the country’s leading corporations. We know how to use savvy design to market a brand and make it stand out amongst the crowd.
If you want to take your company to the next level with corporate branding, contact us today and find out how we can help you turn your ideas into visual realities.