An area of specialty at Image Group is the field of environmental graphics, also known as environmental graphic design. Though many people think of the natural environment when they hear this term, environmental graphics actually incorporates interior design, building structure, and graphic design. When considering environmental graphic design, creators must examine several key factors. These include wayfinding, architecture, and information design.
First, the visual aspects of wayfinding are important to understand when defining environmental graphics. The art of wayfinding is defined as spatial problem solving using tools such as maps, directions, and symbols. These visual guides work to visually connect viewers to their space.
Second, the architecture of a building frames the space that an environment goes into. One must consider the flow of traffic, landscape architecture, and industrial design when using environmental graphics in an architectural space.
Finally, environmental graphic design encompasses information design when using a space to relay instructions, directions, news, or data. This information must be depicted clearly and concisely using the environment as a frame.
Environmental graphics are becoming increasingly popular and more prominent in public places. Most often, these designs are evident in hospitals and medical centers, corporate spaces, retail stores, and museums.
If you have an interest in working with the team at Image Group and seeing how we can use our background and expertise in environmental graphics, feel free to contact us and see how we can take the space of your business to the next level.